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We've been nominated for the DBA 2026

Experience our advanced tinted day cream with SPF

New year, new routines

Experience active skincare from Danish dermatological experts

Routine tailored to your specific needs

AI Skin Analysis for Personalized Guidance

Build a simple and realistic routine

Based on your skin condition

Nominated for Danish Beauty Awards 2026

"Danish Product of the Year"

Our Advanced Tinted Day Cream SPF 30+ was nominated at the Danish Beauty Award 2026 — a recognition that reflects both the product's performance and our tireless work on skin health.

The nomination places the cream among the year's strongest Danish beauty launches and highlights its ability to combine effective sun protection, skincare benefits, and a natural, even, and tinted finish.

A nomination we are proud of and a standard we continue to build upon.

VOLUNTEER OF THE YEAR

"The judges have noticed the quantum leap Apeer has taken since its launch."

What an evening! On Friday, April 25th, we celebrated the Danish beauty industry at the Danish Beauty Award – and even though we were nominated for Danish Product of the Year and Series of the Year, we were surprised by another award – namely the industry's biggest award – Enthusiasts of the Year.

"The judges have noticed the quantum leap Apeer has taken since its launch. Exquisite, effective, well-developed Danish products at a high level. Nominated for both Danish Product of the Year and Series of the Year. We see people who are passionate about helping patients and making a difference with their products. The expansion of the product range is carried out with a diligence that requires enthusiasts to be behind it."

To say we are proud is an understatement!

Our groundbreaking Lift Series is among the best of the year

At Apeer, we know what a difference the right skincare can make. With RetinART®, the ultimate alternative to retinol, the Lift Series provides all the benefits of traditional retinol – without irritation. Even out your skin tone, reduce pigmentation, and achieve a radiant glow without side effects or sun sensitivity.

STARTER KITS

Try, experience & gift, with added value

Our product kits are perfect for you if you want to try our brand, or as a thoughtful gift for someone you care about. Get a wonderful introduction to our products – with extra great savings.

The product combination has been specifically selected by our skin specialists so you can introduce your skin to a routine that actively treats your skin.

SEE THEM HERE

AI SKIN ANALYSIS

Get your complete skincare routine

Knowing your skin is the starting point for all the skincare advice you will ever encounter. Get to know your skin.

START NOW

Our values

Skincare for Everyone

Results

We know that results are important. Everyone wants to see and feel a difference with the skincare they use. That's why we have invested all our knowledge and experience in creating and developing the most effective skincare product that will help you achieve the results you desire.

Knowledge

Our professional background and in-depth knowledge form the foundation of our brand. In life's backpack, we carry more than 15 years of experience from the skincare industry. We have seen all skin types, and we have treated all skin problems. That's why we know how to help you and your skin.

Honesty

We do not offer skincare that magically transforms your skin overnight. We offer transparency and information about the active ingredients we use in our skincare products. We offer guidance based on many years of experience in treating skin conditions.

FROM EXPERIENCE TO RESULTS

Thanks to our happy customers

"I just want to say thank you so much for developing products that live up to their promises! I am so happy with your line for redness/rosacea! I've been using it for well over 3 months, and my skin has never been so clear and free of redness. I use your Redness Serum and Redness Cream! It's incredible how much it has done for me!"

Cecilie Marie Frausig

“I highly recommend Apeer’s products. I am an ingredient-conscious consumer of skincare products who demands high standards. Apeer meets all the right criteria: Clean, high-potency, effective ingredients - what's not to love? My skin, body, and face certainly love the range."

Annika von Holdt

"I have only been using Apeer since August, and I am truly amazed at how beautiful my skin has become! My skin is just so fine and soft - even though I am 45 years old and prone to adult acne. It has been almost 8 years since my skin has been so calm and clear.”

Fulvia, The Glow Inst.

"Really great products that tighten and moisturize very well. I've especially noticed that the somewhat loose skin on my eyelids and the small wrinkles around my eyes have significantly tightened. Generally, my entire facial skin has become smoother and healthier to look at - and it feels that way too."

MH

"I have been using Apeer's products for a long time now, and I must say I am extremely happy with the results! Throughout my adult life, I have struggled quite a bit with acne and subsequently had red scars on my face. After using Apeer's products for a month, I have achieved the most beautiful, even skin."

Fie Jensen

Shop by skin concern

We believe in active ingredients and visibly improved skin. Each product in our portfolio is developed by leading Danish skin specialists and based on advanced research and testing.

ACTIVE INGREDIENTS

Blog

We are skincare experts with many years of experience helping people feel like the best version of themselves.

Avanceret hudpleje med solbeskyttelse og farve – i ét enkelt trin
Produkt fokus

Advanced skincare with sun protection and colour – in one simple step

Tinted Day Cream with SPF – Effective Skincare in One Step In a world where time is a luxury, multi-functional products have become a staple in many skincare routines. With Advanced Tinted Day Crea...

Read more
Sådan reducerer du ar
Ekspertviden

How to reduce scars

Scars are something most of us are familiar with, but for many, they can be a cosmetic challenge and a source of discomfort. Whether your scars are due to acne, surgery, injuries, or burns, fortuna...

Read more
Plej alle hudens tre lag
Ekspertviden

Nourish all three skin layers

The skin is the body's largest organ and plays a crucial role in our health and well-being. It protects us from external influences, regulates temperature, and acts as a barrier against bacteria an...

Read more

Award-winning and award-nominated skincare

Danish Beauty Award

We strive to be the skincare brand that truly makes a difference for your skin with our innovative, high-quality products that both maintain your skin's health and solve your skin problems. That's why we are especially grateful to be nominated for the Danish Beauty Award 3 years in a row.
This underscores our relevance, the quality of our products, and highlights why we are one of the most relevant Danish brands in skincare.

CAREFULLY SELECTED

Active ingredients

From experience, we know the importance of good skincare and we are dedicated to helping as many people as possible by introducing skincare products based on unique active ingredients.

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SKINCARE ADVICE

Say goodbye to adult acne

Adult acne is common. Up to one in five Danish women between 20 and 50 experience challenges with adult acne. We have asked Specialist in Dermatology and Co-founder of Apeer, Emil Henningsen, for some guidance.

Read more

FEATURED ON

"Pretty slick, I'd call the moisture serum from Apeer"

"Top 10 Best Eye Products"

"My favorites include the glow moisture mask and the potent hydrating serum"

"Boosts cell renewal"

"Beneficial Tanning Drops"

APEER BEAUTY

Discover Apeer - Danish dermatological skincare

Welcome to your journey towards better skin. Apeer, where Danish dermatological expertise meets you at eye level. Located in the heart of Denmark, Apeer is not just another skincare brand; it's skincare with a mission of accessibility and simplicity. Founded by renowned Danish skin specialists dedicated to caring for and transforming your skin.

At Apeer, we believe that one's outer appearance is closely connected to one's inner self – and vice versa. Our expertly developed skincare series, based on meticulous research and dermatological expertise, is designed to meet various skin types and challenges. With our roots deeply embedded in professional and personal skincare experiences, we understand the profound impact the right skincare routine can have on your confidence and overall well-being.

Tailored skincare solutions with active ingredients

Our commitment to your skin's health is reflected in our effective and innovative formulations with a high content of active ingredients. From the rejuvenating powers of hyaluronic acid and vitamin A to the nourishing touch of jojoba oil and vitamin E, every element in our skincare is chosen for its effectiveness and compatibility with different skin needs. Whether you are battling dryness, aiming to reduce signs of aging, or seeking to enhance your skin's natural glow, Apeer offers a tailored solution specifically for your skin.

AI skin analysis for personalized guidance

What also sets Apeer apart is our unique skin analysis. By understanding your skin-specific needs, we guide you towards the most effective skincare routine, ensuring that you achieve visible and lasting results. The accessibility to knowledge about your skin's needs combined with our commitment to quality and innovation makes Apeer a prominent player in Danish skincare.

Become part of the Apeer community

Embrace a skincare journey that is all about you. With Apeer, you will find your way to healthier, radiant skin under the guidance of Danish skin experts. Our user-friendly universe, rich in valuable insights and tips, awaits to welcome you into a world where your skin's well-being is our highest priority.

Step into the Apeer universe – where expertise meets accessibility in the pursuit of better skin.