A serum is a problem-solver – And there's a serum for every skin problem
A serum is a targeted skincare product with a high concentration of active ingredients that address specific skin concerns such as dryness, pigmentation, fine lines, and irritation. Serums are designed to quickly penetrate the skin and deliver effective care with ingredients like antioxidants and moisturizing agents. A good rule of thumb is to apply serum before your face cream to optimize its effect in your skincare routine.
Everything you need to know about serum
01. Remember the order
A serum should always be applied before face cream, so that the active ingredients penetrate the skin optimally. The moisturizer then helps to encapsulate moisture and care. A good rule of thumb is always to apply the lightest products first in your skincare routine.
Everything you need to know about serum
02. Individual considerations
A face serum is targeted skincare developed for specific skin challenges such as dryness, redness, acne, and fine lines. At Apeer, we make it easy to find the right serum with Danish-developed skincare and active ingredients based on your skin type and skin's needs.
Everything You Need to Know About Serums
03. Continuity and Routine
We recommend using the serum both morning and evening before your face cream for the best results. Use the serum as a permanent part of your skincare routine for at least one month, as continuous use helps improve the skin's balance, moisture level, and radiance.
Everything you need to know about serum
04. It's Never Too Late
It's never too late to start using a serum in your skincare routine. Some serums are developed for specific skin conditions, such as Plumping Serum for fine lines and wrinkles. Your skin changes over time – both in condition and with age, and therefore your skincare should be continuously adapted accordingly.
FAQ - Serum
A serum is a concentrated skincare product with active ingredients that specifically target skin concerns such as dryness, fine lines, hyperpigmentation, redness, and blemishes. Serums are quickly absorbed into the skin and are used before face cream for optimal effect.
Yes, most serums are developed for daily use morning and evening as part of a consistent skincare routine. Regular use helps to improve the skin's moisture balance, texture, and overall skin health over time.
Serum is applied after cleansing and before face cream. The active ingredients are best absorbed on clean skin, while the face cream subsequently helps to lock moisture and nourishment into the skin.
The right serum depends on your skin type and needs. Hydrating serums are suitable for dry skin, while serums with active ingredients like niacinamide, azelaic acid, or vitamin C can help with redness, uneven skin tone, fine lines, and blemishes.
Skin Analysis
Understanding your skin is the starting point for all the skincare advice you will ever encounter. Get to know your skin.
Active ingredients
Each formula is developed with a focus on high-performance active ingredients that target the skin's needs. The combination of advanced active ingredients supports effective and balanced skincare that strengthens the skin's function and radiance.
